This past week H&M unveiled their new “Close the Loop” ad which has stirred up a lotof press. The main reason it seems is because of model Mariah Idrissi, a beautiful women sporting her even more beautiful style, and yes…a hijab.
Idrissi was featured alongside a wide spectrum of people from plus size model (and personal hero) Tess Holiday to an amazing boxer with a leg amputation.
H&M has received some bad press in the past after the Bangladesh tragedy but this ad and their message of “close the loop, recycle your clothing” seems to be a step in the right direction. Hopefully they keep going in the right direction.
If you haven’t seen the ad, take a look. Do you think they could have added anything to their ad? Do you think they are making a change?